Row Safe

Brief:
Rowing a small superlight boat across the black pre-dawn water amid ferries and ships is a disaster waiting to happen. NSW Maritime commissioned Afterglow to set the alarm for 3am to capture the action for this short video on safety practices on the water.

Solution:
Good imagery and clear communication are key to getting your message across. Afterglow worked closely with ferry masters, boat safety officers and rowers to get the right pictures and words.

Result:
The video is now a key resource for rowing teams and clubs across the region.

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