Old4New Lifejackets

NSW Maritime commissioned Afterglow to make this short video promoting the Old4New Lifejacket campaign.

In summer the Old4New van travels the NSW coast replacing old lifejackets with ultra-comfortable, new generation models at an affordable price point. Afterglow captured some of the swapping action.

Demonstrating how quick and easy it is to obtain a comfy new lifejacket that you will be more inclined to wear. An important element of the Lifejacket Wear It campaign.

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