Brief:
NSW Maritime commissioned Afterglow to make this short video promoting the Old4New Lifejacket campaign.

Solution:
In summer the Old4New van travels the NSW coast replacing old lifejackets with ultra-comfortable, new generation models at an affordable price point. Afterglow captured some of the swapping action.

Result:
Demonstrating how quick and easy it is to obtain a comfy new lifejacket that you will be more inclined to wear. An important element of the Lifejacket Wear It campaign.