Brief:
Amnesty International campaigned for more than twenty years for a global arms treaty. Millions of people signed petitions, wrote letters, attended public demonstrations and spoke to politicians. They needed up-to-date resources to keep the campaign alive and relevant.

Solution:
Amnesty International Australia scripted this video and Afterglow provided production, ensuring the magnitude of contemporary weapons abuses remained on the public agenda.

Result:
Through thought-provoking activities like this video Amnesty International succeeded in pressuring arms-trading nations to agree to a global arms treaty.