Cervical Screening Tests – Family Planning NSW
The Cancer Institute NSW and Family Planning NSW are taking a different approach in urging women in Arabic speaking communities to get a cervical screening test (CST). Through Afterglow they’re producing a series of online ads that draw on everyday people from the communities to convey a few key messages about the importance of CST. These ads were a joy to make because of how funny and enthusiastic the speakers were, and it wasn’t easy as each line had to be delivered in Arabic and English. What was really interesting was having a bunch of Arabic-speaking guys ranging from 25 to 74 delivering the messages as if to their sisters, wives, mothers, daughters or granddaughters- and these are messages men in these communities might conveniently dismiss as women’s business. Can’t wait to see the ads get out there and make a difference. If 4 out of every 5 women have HPV at some stage in their lives, getting a cervical screening test every 5 years is a pretty great insurance policy.