Afterglow circular logo
Client: Roads and Maritime Services

NSW Maritime commissioned Afterglow to make this short video promoting the Old4New Lifejacket campaign.

In summer the Old4New van travels the NSW coast replacing old lifejackets with ultra-comfortable, new generation models at an affordable price point. Afterglow captured some of the swapping action.

Demonstrating how quick and easy it is to obtain a comfy new lifejacket that you will be more inclined to wear. An important element of the Lifejacket Wear It campaign.